If you want to learn how to help prevent global warming, educating yourself is a great first step. The next step is making sure that others are able to do the same.
However, there is a big problem:
There is so much misinformation about global warming on the Internet, it can be overwhelming for people to try to figure out what is really at stake. That’s where you come in.
You can be part of the solution by making sure people come across accurate and compelling content about global warming when they are surfing the web.
But you have to know what you are doing. In the climate action guide below, I show you how easy it is to use “link love” to get high quality climate change information to dominate the top 10 listings in all the major search engines.
Your actions will be far more powerful if you work with other people who are also trying to prevent global warming online.
That is why it is important for you to download the plugin mentioned in the guide below. When you do you’ll be joining a powerful group of web surfers who’s actions are making a real difference in the fight against global warming.
You will see proof that your actions matter. Once you download the plugin you’ll receive notifications letting you know when our team gets content into the top 10 results of the major search engines.
So, read the action guide below and then get started fighting global warming online today!
Getting accurate global warming related content into the top 10 results of the major search engines is one of the most effective ways to educate a lot of people about this important issue.
Content in the top 10 results gets more attention than almost any other method of communication. Many pieces of content that make it into the first page of the search engine results end up getting tens of thousands of views each month. Think about it – that’s powerful!
Links elevate content in search engines. The more high quality links there are to a piece of content, the greater the chance that content will show up in the top 10 results of a person’s search. In fact, 80% of a content’s ranking status in the search engines is determined by the links it has pointing to it.
Now that you understand why linking to content is important, you need to understand a bit about the type of content to which you should link.
The most important thing is that content be well-written and accurate. The more well-written the content, the more likely it is that people will link to it. This means there should be references or links to source material, few or no grammatical or spelling errors, and a good overall flow.
But there is a lot of well-written content out there, and not all of it is formatted for ease of use on the web.
For content to be easy to use online, it has to be easy to skim, and the easier it is to use, again the more links it will attract. To make content easy to skim it has to be well-formatted. Basically, look for articles that are organized like an outline with headings, sub-headings, and minor sub-headings. Bulleted or numbered lists are also a plus, as are short, easy-to-read sentences and paragraphs.
In addition, content you link to should be relevant to the message you are trying to promote. So, for example, if you are trying to promote reducing your carbon footprint, you might link to an article that talks about the connection between carbon emissions and rising sea levels.
You get the idea.
Download the Climate Action Plugin and then rank the content you receive through the plugin by using interactive sites like the ones listed below. You can also use the sites below to rank any other content you find – articles, blog postings, videos, and other pages – that relate to climate change.
Any time you rank content using one of these sites, you automatically generate a link to it. And as I’ve said, more links mean higher placement in search results.
The easiest sites to use are:
Even more powerful are blogging sites like Blogger and WordPress. If you already have a blog, you can help by linking to global warming content regularly.
Social networking sites like Facebook, MySpace, and Friendster are much less useful, as are wikis and forums. Basically, these sites are designed to prevent spammers from using people’s personal pages or wiki entries as a free way to promote their own websites.
For this reason, links that appear in these types of pages do not figure into search engine rankings.
- Download the Climate Action Plugin.
- Create accounts on the social media sites listed above.
- Rank content you receive through the plugin on one or several of the social media sites. In the ‘Tags’ section, use words and phrases that resemble the title of the article or web page. If you have a blog or website, use them to link to climate change-related content as well.
- See how your links are helping. Read the action alerts that you receive through the plugin so that you can see how your links are helping to prevent global warming by elevating high quality content in the search engines.
Start fighting global warming online by downloading the Climate Action Plugin right now.
Author: Brown, Nathan. A Cooler Climate, 2008.